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IIJ to Launch DRM Service to Manage Copyrights of Digital Content on Smartphones
TOKYO-July 14, 2011-Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI, TSE1: 3774), one of Japan's leading Internet access and comprehensive network solutions providers, today announced that the release of the DRM service by using Microsoft Corporation's PlayReady® (*) digital rights management (DRM) software to enable clients to issue licenses to access online content in October 2011.
DRM technology protects digital content copyrights by restricting the use and duplication of digital content. With the growing popularity of smartphones, the demand to distribute digital content-such as video, music, and photograph-is expanding from computers to mobile phone and smartphones. At the same time, there is corresponding increase in the need to protect digital content on smart devices as well as computers in order to protect copyrights and intellectual property rights. Many of the smartphones released spring of this year came equipment with PlayReady®, and IIJ provides the DRM service that could be used to protect content on PlayReady® smartphones. As a result, content providers can quickly start protected content distribution services without the need to build or own a DRM system.
IIJ will start a pilot service in September 2011 for clients considering using DRM services.
IIJ Contents Delivery Service provides broadband content distribution, and when combined with the DRM service, clients have access to a total content distribution environment that provides high-quality and stable distribution to smart devices as well as computers.
(*) PlayReady: Microsoft Corporation's digital rights management system. PlayReady® enables devices running Android®, iOS®, Windows®, and other operating systems to view copyright protected digital content.
Note: All company and product names used in this release are the properties of their respective trademark holders.