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IIJ to Distribute Live HD Video for the First Time Using Live Smooth Streaming Technology and Silverlight

dl button PDF [105 KB] 08 July 2009

TOKYO--July 8, 2009--Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI,TSE1: 3774), one of Japan's leading Internet access and comprehensive network solutions providers, today announced the construction of a streaming distribution system--with technological cooperation from Microsoft Co., Ltd., and using Microsoft's next-generation live broadcasting technology, Live Smooth Streaming(*1)--for the live broadcast of the keynote speech at Microsoft's ReMIX Tokyo 09 event to be held on Thursday, July 16, 2009.
This will be the first time that Live Smooth Streaming is used in Japan to broadcast live high-definition (HD) images.

Live Broadcast from ReMIX Tokyo 09: time and URL

Broadcast date and time: Thursday July 16, 2009, 10:00 to 11:40 a.m.
Broadcast site: http://www.microsoft.com/japan/remix/

Live Smooth Streaming represents the application of the Smooth Streaming video distribution technology to live broadcasting and offers audiences the best possible media viewing experience. Smooth Streaming, Microsoft's IIS 7(*2)Media Service extension, dynamically detects current network and local PC conditions and adapts stream quality to match the viewer's client environment (connection speed, CPU performance, etc.). Microsoft® SilverlightTM,(*3) which users install on their Web browsers, provides features that were not available in earlier live broadcasts: The "instant replay" feature enables viewers to go back and replay highlights of the broadcast, and "catch-up replay" enables viewers who come late to the broadcast to go back and play the entire broadcast from the beginning.

U.S.-based Inlet Technologies is providing the latest HD live encoder, Spinnaker 7000.

As broadband access spreads, more and more people are downloading movies, music, and other rich media, and the need for rich content distribution is increasing. IIJ has always worked to provide solutions to meet market demand, such as for the distribution of high-definition TV and high-volume downloads. IIJ is also answering the demand for streaming distribution for Silverlight by introducing Live Smooth Streaming content distribution technology.

"The ReMIX Tokyo 09 live broadcast will be the first time that Live Smooth Streaming is used in Japan," said Akihiko Oba, General Manager of Developer & Platform Evangelism, Microsoft Co., Ltd. "Viewers will be able to experience the latest HD video distribution technology for the first time, which makes this an important opportunity for us to demonstrate the quality of our technology. Through our technological cooperation with IIJ, a company with a proven track record as a pioneer in the field of streaming distribution, we hope to expand the content distribution market for Silverlight."

(*1) Live Smooth Streaming: The live broadcast version of Microsoft's Smooth Streaming HD streaming distribution technology. It was provided as an extended function of IIS 7.

(*2) IIS 7 (Internet Information Services 7.0): Microsoft's Web server software. Comes standard with Windows server products.

(*3) Silverlight: A plugin for Microsoft's Web browser. This plugin enables the proper display of rich internet applications and video distribution via the Web browser.

IIJ will continue to pursue the development of high-resolution content distribution platform technologies and services in order to contribute to the achievement of optimum video distribution development for both service providers and users.