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IIJ Partners with Ooyala to Re-sell its Video Services in Japan

dl button PDF [83 KB] 07 April 2011

TOKYO--April 7, 2011--Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI, TSE1: 3774), one of Japan's leading Internet access and comprehensive network solutions providers, today announced the formation of a partnership with U.S.-based video technology company Ooyala, Inc.

Through this partnership, IIJ will begin selling Ooyala's Backlot, an advanced video management, publishing, monetization and analytics service that integrates a content management system, video distribution, ad serving, paywalls and viewer analysis. Backlot has been adopted by over 1,000 leading companies, including Telegraph Media Group and News International. The IIJ-Ooyala offering will couple Ooyala's video publishing technology and IIJ's Contents Delivery and Web hosting services.

The following are the service highlights.


Video distribution is a simple two-step process with Ooyala

With Ooyala, publishing video on a website is a simple two-step process. Web-based video distribution usually involves many steps: encoding the video, creating a player, uploading the content, and editing the webpage on which it will appear. With Ooyala, the publisher uploads video via a Web interface and embeds simple HTML code onto a webpage. Once there, the video player automatically detects the optimal viewing settings for computers, phones, and/or televisions.

All functionality is available via the Web interface--no special equipment needed

All content is managed via the Web interface. When a client uploads a video with Ooyala, it is automatically encoded into all required formats needed for the various connected devices.

Analytics deliver detailed viewer insight

The standard analytics feature that comes with the Ooyala solution can be easily managed from the Web interface and can tell clients which parts of a video are more watched, where viewers drop-off and where, geographically, their viewers are located. This enables advanced analysis of viewing trends and provides real-time information that is valuable for future site management.

A high-quality, stable, and scalable streaming distribution environment

The Japanese distribution network uses IIJ's broadband backbone to provide a high-quality video-distribution environment that is stable even during traffic spikes.

Expandable and extensible via the Ooyala APIs

All Ooyala functionality can be accessed via the application program interface (API), which enables customization of the player and other features, in order to meet a range of client needs. Use with existing CMS can provide integrated log analysis for the entire website and the video.

The first company to take advantage of Ooyala services is Japan International Broadcasting Inc. (JIBTV), which will start using it for trailer distribution. IIJ will continue to develop new services in the video distribution sector to provide its clients with the best possible services and solutions.

Ooyala Endorsement

"We are pleased to announce our business partnership with IIJ which initiated Internet video delivery in Japan," said Chris Wong, Senior Vice President of Ooyala. "IIJ has a robust infrastructure and experience of delivering high-quality FlashVideo as well as SmartPhone video. We are excited about the business that will result from this partnership with IIJ. "

About Ooyala Inc.

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Endemol,Fremantle Media, News International, Telegraph Media Group, Vans, Vice Magazine, and Yahoo! Japan. Visit Ooyala and follow @Ooyala on Twitter.